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Structuring a Naming Rights Proposal

I’m thinking about the structure of a proposal that covers what naming rights mean, the financial impact, deal structure, risks, timeline, and key candidates. For example, if we’re looking at a 60k stadium hosting around 25 home matches plus concerts, impressions could range from 1-2 billion per year. I should keep it concise but include a title and key points about both Milan clubs seeking naming rights and their financing timeline for their new stadiums.Evaluating Naming Rights Opportunities

I'm analyzing potential buyers for naming rights in the mid-to-late 2020s, like Emirates, which is AC Milan’s current shirt sponsor. Inter had Paramount+ as a sponsor for 2023-24 but switched to Betsson for 2024-25. Emirates already holds several stadium rights and might see synergy here. Then there's Etihad and Allianz, which could also consider Milan.

I want to explain how €20 million per year translates to net present value, estimating the impact on financing stadium costs of around €1.2-1.3 billion each.Adding Comparable Naming Rights Data

I'm considering comparables for naming rights. Tottenham is rumored to ask for £25-30 million per year, though they haven’t sold yet. The Allianz Arena is reported at around €10-12 million per year, while Juventus is at about €6-8 million. Additionally, Spotify Camp Nou's combined package might have lower naming rights. I think €20 million per year would be top-tier but not unprecedented.

I should also mention potential legal constraints in Milan, but new stadiums often have more flexibility outside the city. I'll keep it concise and structured.